Doing what must be done, at the right time.
That is crisis management.
Few companies fail at crisis management because they do not know what to do. The reason they cannot act on what they know usually sits inside the organisation. We examine that reason together with our clients.
Strategy Salad is Korea’s first crisis management communication consultancy, founded in 2009. Four practices — Crisis Management, Issue Management, Strategic Media Relations, and Corporate Communication — work as one team, and we have served more than 300 leading companies in Korea since our founding.
Since 2009
Korea’s first crisis management communication firm
More than 300 companies
From counsel to execution, and system building for issues and crises
Full Scale
End-to-end corporate issue and crisis management
About Strategy Salad
Strategy Salad is a Crisis Firm.
We are not a PR agency. We are a professional firm that manages crises and issues on a foundation of strategic communication built for corporations. Much as a law firm brings specialists together under one structure, our senior practitioners deliver crisis management, issue management, strategic media relations, and corporate communication services to clients.
The Company Name
Strategy Salad combines ‘strategy’ and ‘salad’. The name carries our commitment to compose the right strategies for each client’s situation and needs. We work tailor-made by default, and we do not fit clients into a fixed service frame.
What Full Scale Means
Since 2009 we have provided Korea’s first full-scale crisis services for corporations. For issues and crises arising online and offline, we handle every stage a company needs — crisis vulnerability audits, counsel, coaching, training, simulation, system building, and execution — within the firm.
Four Practices, Four Leaders
Crisis Management is led by James Chung, Strategic Media Relations (POWERHOUSE) by DG Shin, Corporate Communication by Kate Park, and Issue Management by Alex Yoon.
Crisis? Call Strategy Salad.
If an issue or crisis has occurred, or you expect one, contact us. Early judgment determines what follows. Everything discussed remains confidential.
hot@strategysalad.com
+82-2-554-0827